Hi everyone, please be sure to check out The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change, available on Amazon now and in stores. I contributed to the book as a writer and also helped design, create, and write content for their website, http://www.dragonflyeffect.com/.
The Dragonfly Effect explores ways that people can use social media like Facebook, Twitter, and YouTube for social good. It chronicles the powerful stories of organizations like Kiva.org and Alex’s Lemonade’s Stand and isolates the key features of successful social media campaigns to provide insight into the ways in which we can all use social media to make positive changes in the world. It was written by Professor of Marketing at Stanford Business School Jennifer Aaker and social media consultant Andy Smith.
Check out more resources from the book on the Dragonfly Facebook page here.
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